Crisis in Opportunity or Opportunity in Crisis

As the saying goes.. desperate times need desperate measures. Businesses have yet again gone through a deep crisis brought in by COVID-19. While for many the impact is severe, many have restructured, re-strategized, pivoted to change the way business is done.  

• Banks have moved to remote sales and servicing launching digital outreach to make flexible arrangements for loans and mortgages
• Schools in many places are now 100% online with digital classrooms. This is apart from online sessions by whole host of professionals from raconteurs to yoga teachers to music instrument classes to aerobic classes etc that have now moved to virtual sessions aided by platforms like Zoom & Google Meet 
• Doctors are practicing tele-medicine 
• More and more Grocery stores now are opening online store-fronts with fulfilment through trackable delivery 
• More restaurants, including the well know kitchens of Taj, are now offering online ordering and take-aways
• Insurance companies have significantly improved share of new customer acquisitions through digital channels
• OTT channels have seen big growth as movies theatres, multiplexes and sports stadiums remain out-of-reach to audiences 

Digital First seems to be cornerstone strategy of most of the firms looking to adapt to the redefined way of consumer behavior while making the entire purchase journey exciting and informative. And for this journey to culminate in a purchase, after the consumer has selected the products to buy, is to make the process of online payment convenient and simple while ensuring bank-grade security. Amazon Pay has done this magnificently with Amazon Pay with single-click payments. Simplicity has a new dimension when one can make payments by just instructing Alexa through voice-command.

 Digital Transformation is happening at a much faster pace than how many anticipated just few months ago and firms need to show nimbleness in adopting to this change. If you are looking at improving your customers digital payments experience, we would be happy to help you out. Reach-out to us!